STRATEGIC & FRACTIONAL CFO ADVISORY
Better numbers build
better businesses.
I help founder-led media, technology and consumer businesses with annual revenues of between $2 million to $25 million build the financial systems, insight and discipline needed to scale across EMEA
• Former multinational CFO • Chartered Accountant • Founder-operator
WHY STRATEGIC FINANCE MATTERS
Your accountant tells you what happened.
Your CFO helps you decide what happens next.
As businesses grow, financial complexity increases faster than financial clarity. Revenue rises. Teams expand. New markets open. Cash becomes harder to predict. And decisions become more expensive.
That is where strategic finance starts to matter.
There is a lack of visibility
You cannot clearly see cash, margins, runway or future financial pressure.
Critical decisions rely on instinct
Hiring, pricing, investment and expansion decisions are made without robust scenarios.
The finance function hasn’t caught up yet
The business has outgrown basic accounting but is not yet ready for a full-time CFO.
The right CFO does not add more reporting.
They create better decisions.
WAYS TO WORK WITH ME
Three ways to work with me.
Every engagement starts with the same free 30-minute call. Tell me where the business is, and we'll work out which of these fits.
Finance leadership inside your business, a few days a month.
A CFO in your corner, one hour a week. From $2,000 a month.
What your business is worth today, and what's holding the number down.
Not sure which fits? That's what the first call is for.
Let’s talk
Thirty minutes, no deck. Tell me where the business is and I will give you a straight view of what I would do first. If I am not the right answer, I will tell you who is.